AustLaw 2021 | Replacing random acts of coffee and lunch – How to beat the ‘Big Boys’.
The session will focus on how to counteract the effects of ineffective marketing spend and demonstrate what it takes to stand out in an increasingly competitive marketplace.
Many firms suffer from a lack of awareness, underperforming websites, no real point of difference from the competition, and partners and fee earners who consider themselves professionals rather than salesmen or marketers.
Session participants will learn how to engage potential clients without sounding confused or bland and how to build trust and credibility, so they become the provider of choice over time.
Key points covered include:
• Why you should change your attitude and behaviour to business development.
• The profit model all successful businesses must master.
• How the answers to 3 simple questions can change your financial life.
• What the real differentials are between competing firms.
• The ‘must implement’ ideas to drive revenue growth in the modern world.
Event Registration
Registration is free for AustLaw Members. Non members are welcome and encouraged $50 (x GST)
About Alistair Marshall
Alistair Marshall has helped leading law firms, accountancy practices, retail banks and household name corporates attract new clients and win more new business for more than 30 years.
Unlike many other consultants who are very theoretical, Alistair has a hands-on, practical approach, free of jargon and business school nonsense.
His specialty is implementing simple, achievable, and cost-effective business solutions for small practices through to large regional and national firms. His track record demonstrates consistent results in achieving double digit growth in new client instructions.